Objective
Promote a range of Father’s Day cycling greeting cards on social media, for a new online business.
Solution
After spending more time with family and simplified leisure time, I created the animation on the Father’s Day card designs for Instagram, Facebook and LinkedIn. The additional movement in the people helps the viewer to emotionally connect with each cycling activity.
Result
The greeting cards became best sellers. The animation was pushed out on Instagram, Facebook and LinkedIn, seeing 17 new followers, 152 views on Instagram and 446 views on LinkedIn.