Objective
Advertise the release of the new Mizuno ‘Wave Infinity’ running shoe into the market place.
Solution
A three stage ad strategy was implemented from a teaser to the main product. The USP of the product was the wave plate built into the sole of the trainer. The wave plate not only looked like ‘super hero’ eyes but could potentially turn the consumer into a super hero runner. I worked with the agency director of TC comms and was responsible for the headline and graphic design of the adverts.
Result
Unfortunately unknown as I left the agency I was working at.