Objective
Communicate the Christmas campaign narrative on YouTube and drive customers to the website.
Solution
“Staying in is the new going out. Snuggle down in our new nightwear or dress up (just because you can!) in our party pieces.” A one minute video was produced (using stills) to show the transition of day to night, party or relax – with just an element of Christmas gifting.
Result
The most successful video for FatFace ever. 630k views on YouTube. Click through rate of 22.7% (as a bench mark good is 2.3%) and 92% watched from start to finish.