Objective
Using Strava stats, create a supportive brand animation on social media for @thesundaycyclist to showcase their passion for cycling.
Solution
For fun, I created a one minute, 2D animated story, based on my six year journey with Strava called ‘6 years in motion.’ The idea was story boarded with pencil (old school style) before jumping into After Effects.
Result
The animation was pushed out on Instagram, Facebook and LinkedIn. 20 new followers and 180 views on Instagram and 340 views on LinkedIn.