Objective
Bring the Fat Face customer product personalisation proposition to life online. Allow male and female customers to add a ‘FREE’ customisation service to a range of bags, purses and wallets on fatface.com
Solution
I worked on the UX and UI. Using three letters, gold foiling and deboss options, customers were able to customise a bag for themselves or as a gift at the point of purchase.
Result
The first few weeks of launch saw a steady uplift in product sales.