Objective
Make fatface.com the online gifting destination for new and existing customers over the peak season.
Solution
A festive experience showcasing key product and categories with beautiful photography guided customers to product listing pages. I worked with the UX designer to bring this to life. I concepted a wide range of emails and display banners across all genders directing customers to the website.
Result
Large amounts of product sold through and FatFace saw a record year for online sales.